With all of the delays of movie releases due to the COVID-19 pandemic, some brand’s product placement might not age well. One such product placement is Nokia’s placement in the new Bond film, No Time To Die.
The latest James Bond movie’s pandemic-related delays are reportedly causing problems for its marketing deals, with advertisers concerned that the film may end up featuring outdated product placements, The Sun is reporting. The 25th Bond film, No Time To Die, is currently due to release in cinemas on October 8th, over a year after it was originally meant to release.
Although the film will reportedly feature Omega watches, Bollinger champagne, and Adidas footwear, it seems likely that HMD Global’s Nokia phones are at risk of dating most quickly. HMD Global announced last year that the film would include its Nokia 8.3 5G from last year, and TechRadar reports that the film is also set to include the Nokia 7.2, which was first released in 2019.The Verge